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- <text id=91TT2243>
- <title>
- Oct. 07, 1991: It May Not Be Art, But It Pays
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1991
- Oct. 07, 1991 Defusing the Nuclear Threat
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- GRAPEVINE, Page 15
- It May Not Be Art, But It Pays the Bills
- </hdr><body>
- <p>By Sidney Urquhart/Reported by Daniel S. Levy
- </p>
- <p> Capitalism has hit home in Czechoslovakia. In fact, it
- has hit the President's house. VACLAV HAVEL's Prague neighbors
- were startled to see an end wall of his apartment house blossom
- overnight into a colorful mosaic of Procter & Gamble billboards.
- Havel, who hopes to use the billboard fees to restore the
- building's crumbling facade, has shrewdly insisted on veto power
- over the content of the ads. P&G happily obliged with a
- politically correct mix of environmental messages that stress
- the company's commitment to cleanliness. Got any wall space in
- Kennebunkport, President Bush?
- </p>
-
- </body></article>
- </text>
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